Betandwin is not any more!
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Betandwin from now on is replaced by Bwin. You can always bet with Betandwin by the site bwin.com.
The evolution of the mark betandwin in bwin rests on a complete analysis of the image of the company, taking account of its advantages and its weaknesses. This renaming must make it possible to capitalize on the existing potential of the original mark betandwin to create a solid general framework for the future developments of the company and the sector.
Betanwin present since 1999
Present on the market sports betting on line since 1999, BETandWIN.com Interactive Entertainement AG became in less than 7 years one of the leaders groups on the sector of the plays on line. During this period, the market evolved/moved according to the technological innovations. In parallel, the requirements related to the mark did not cease growing. Thus, the descriptive and very functional character mark “to bet it and gain” did not correspond any more to the real offer of the company gathering sports betting, rooms of poker, gambling, software ranges and reading of audio/video files on line. Moreover, the name of the company did not make it possible to be distinguished fully from the concurrent companies.
Why did Betandwin become Bwin?
With the image of Study Bureau and win, many operators of plays on line used term “Study Bureau” to form the name of their company. The activities of sponsoring on an international scale clearly showed that the length of the name of the company offered only one legibility limited compared to the marks such as Nike, Sony or IBM. For all these reasons, the installation of a strategy of mark even clearer, through the creation of a mark sunshade, had become essential. The concepts of “recognition” and “acceptance” were put at the center research tasks, while keeping in mind the values which the mark incarnates.
A market research made it possible to evaluate the elaborate proposals. Manfred Bodner, Co-CEO of bwin, explain: “At the end of a two years process, we created an architecture of mark, bwin, which covers a broad line of goods. The bwin term is not only generic and more evocative than betandwind, but it also enables us to communicate more quickly than in the past. bwin satisfied from all the points of view with the requirements high with a mark sunshade. ”
According to the article of press of http://www.publiciblog.com